A single speckled egg, sitting on a white background, has toppled reality television star Kylie Jenner for most-liked picture on Instagram – and we have questions.
A picture of an egg was posted to an account called @world_record_egg on 4 January.
The caption under the picture says ‘Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.’
Since then the picture has had nearly 40 million likes, smashing the previous record for most-liked image.