Avengers: Endgame broke all box office records last weekend and has confirmed Disney’s dominance in global cinema. More than 90% of the value of all tickets sold in UK cinemas last weekend was for Avengers: Endgame. Within five days it had become the fastest film to break the $1bn sales barrier worldwide.
The root of Disney’s success lies in shrewd purchases: Pixar (Toy Story) in 2006, Marvel Entertainment in 2009, LucasFilms (Star Wars) in 2012 and then the film studios of 21st Century Fox (Avatar, X-Men, Planet of the Apes, Kingsman) in March this year.
Endgame is now the 22nd film in the Marvel Avengers series based in the fictional Marvel Cinematic Universe (MCU).
Superhero films have long been a Hollywood mainstay, but the MCU, by populating its world with a range of characters as well as stories, has turned out to be the most successful film franchise to date.