Sir Jony Ive, the Briton who over two decades helped turn Apple into the world’s most valuable company, is leaving to set up his own venture. Sir Jonathan, designer of the iMac, iPod and iPhone, leaves later this year to start a creative firm, LoveFrom, with Apple as its first client.
Sir Jonathan said in a statement: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.”
Little is known about LoveFrom, but it will be based in California and there are reports one area of focus will be wearable technology. News of his departure broke in an exclusive interview in the Financial Times.
The departure of the “thoughtful” Sir Jonathan for his own company will be a loss for Apple, which is already facing challenges.
From the “ground-breaking” iMac to Apple’s ambitious new Apple Park campus, he has helped to shape one of the world’s most successful companies.
“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated,” said Tim Cook, Apple’s chief executive.