How do supermarkets tempt you to buy unhealthy foods?

How do supermarkets tempt you to buy unhealthy foods?

Move junk food so it’s not at eye level or checkouts Use the Government’s EatWell plate to determine the proportion of products stocked according to their nutritional value Change end-of-aisle promotions – if sugary drinks are promoted, have healthier alternatives on promotion too Increase space given to fruit, veg, wholegrains

Reverse below list, and you know what supermarkets do today to tempt you to buy unhealthy foods.

In their recent report, Health on the Shelf, The RSPH and Slimming World say that supermarkets need to do more to promote healthier choices. They consulted a team of experts, who made a host of recommendations, including:

  1. Move junk food so it’s not at eye level or checkouts
  2. Use the Government’s EatWell plate to determine the proportion of products stocked according to their nutritional value
  3. Change end-of-aisle promotions – if sugary drinks are promoted, have healthier alternatives on promotion too
  4. Increase space given to fruit, veg, wholegrains and reformulated products with fewer calories and less sugar
  5. Provide signs nudging customers to make healthier purchases
  6. Hand out healthy snacks in trials and provide free fruit for hungry shoppers
  7. Have knowledgeable, friendly staff with a community feel to create a stimulating shopping experience
  8. Give discounts on healthier products instead of BOGOFs on unhealthy products, or have one day a week when all healthy products are discounted.

These recommendations are being put into action in The People’s Supermarket in London.

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