Apple expected to unveil new iPhones at September 10 event

Apple expected to unveil new iPhones at September 10 event

Apple sent out invitations on Thursday for a media event next month where the company is widely expected to unveil its latest iPhone models.

Among other announcements, Apple is reportedly planning to launch three new iPhones, including two “Pro” models to replace the iPhone XS and iPhone XS Max. The Pro models are said to feature a new and improved camera and video recording features.

Apple could also give final details and pricing for its streaming TV service, Apple TV+.

For Apple, the stakes of its iPhone event are always high. More than any other product, the iPhone catapulted Apple to becoming the world’s most valuable company at one time and remains its biggest source of revenue. In recent quarters, however, iPhone sales have suffered double-digit percentage declines as customers hold on to their smartphones longer and the company contends with a slowdown in China amid an ongoing trade war.

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